Paige Strohmaier Design

Vision design concept, simplifying Pantene's current pack navigation in a beautiful, elegant way. Harkening back to Pantene's original heritage bottle which was embossed with a geometric diamond pattern, this pack utilizes the graphic language while bringing in translucency and overlay to symbolize transformation, health, and shine.

Each boutique owns the diamond pattern in a meaningful way to illustrate benefit, including a suggested new Pantene Men's line.

Pantene created Beautiful Lengths because the appearance of healthy hair means so much to women battling cancer. As one breast-cancer survivor put it, "It was very hard when my hair started falling out. It really takes away who you are when you look in the mirror."  Many of the women Pantene helps say that putting on a wig makes them feel like themselves again. 

Beautiful Lengths is a partnership between Pantene® and the American Cancer Society. The role of Pantene is to help women grow long, strong, beautiful hair and to provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 24,000 free real-hair wigs to the American Cancer Society’s wig banks, which distribute wigs to cancer patients across the country. 

Limited edition summer seasonal packaging for Bud Light and Smirnoff captures classic summertime motifs of beach towel stripes, circular floats, and graphic waves juxtaposed with fruit flavor visuals for a fresh, modern look.

These graphic studies are intended to be thought provoking for future vision thinking, research and new product development.

Secret Outlast
Bold, colorful and eye catching, these designs were inspired by womens activewear and sports trends to communicate power and strength.

Secret Clinical
Focused on clearly expressing both the product form and scent variant in a fresh, modern way that feels crisp, clean and concise.

Ivory
Exploration of scent visuals and variant expression on Ivory body wash in a pure and sensorial style.

Old Spice Gift Sets
The wonderous world of Old Spice Gift Sets. Sons will high five their fathers. Fathers will chest bump their sons. Wives will look at them both like they are foolish but smile just the same.

Concepts are as follows:
Arm. Cup ‘o Plenty. Silhouette.

Lady Spice
Proposal for a "Lady" line of Old Spice deodorant. Staying true to the brand character, while bringing a feminine twist, the classic Old Spice ship icon becomes an anchor, while other "ladylike" details are at play.

Ski designs created for Salomon Skis in the French Alps. The Axess short ski appeals to a largely young, female Japanese demographic. The candy pop disco aesthetic, paired with a mark that hints at technology hits this target. 

The Mynx ski was created for a more alternative, artistic international female demographic. Feminine flourish with an edge.

Pro bono logo design, identity and guidelines project for the Women's Fund of the Greater Cincinnati Foundation, which leads our community in ensuring the economic self-sufficiency of women in our region by igniting a shared desire to improve it. Created a kinetic system of growth for the master logo and its subordinate sectors. 

Each color represents a different sector, while the brick shapes and the color blue tie back to the parent company's logo of a blue brick road.

Design concepts for Sun Chips and Sun Bites capturing the fun and whimsy of the brand along with the wholesome, delicious quality of their snack offerings, made from whole grains. 

Crisp, modern redesign for Aquafina bottled water updating their current typeface and mountain icons to appeal to a broader demographic while capitalizing on their namesake of "Aqua." In a sea of blue at the water shelf, this package solution offers a refreshing twist. What's it like to live in "Aqua World?" This is it.

Package design concepts for the future vision of McCafé's line of new in-store coffee communicating the appeal of "The People's Coffee" and the exotic luxury of "Cafés Around the World." Sketched concepts and collaborated with illustrators to deliver the appropriate style, integrating illustrations into the pack graphics.

Fresh squeezed take on an old school classic. Friendly type paired with a lemon botanical pattern, inspired by vintage wallpaper, elicits the feeling of sitting down for an ice cold glass of lemonade served up in a mason jar from a cozy country kitchen.

Broadway Square
Branding and identity project for Broadway Square, a subsidiary of The Model Group. Broadway Square is a $30 million dollar mixed-use development in Over The Rhine's historic Pendleton district. A classic Model Group project bringing life back to an area that had been boarded up. The identity is based on the iconic triangular map of Pendleton configured around the vibrant Broadway Square blocks. 

1818 Race
Logo and interior design for 1818 Race, a rehabbed, historical building, named for its address, offering retail and office spaces available for lease in the newly revitalized Over the Rhine district.

Paramount Square
Identity and signage creation for a collection of six rehabbed historic buildings centered around the former Paramount Theater. Design borrows from the historic art deco window patterning around the top of the rotunda of the old theater.

Happy Belly On Vine
Logo design for a healthy natural foods cafe in Cincinnati's Over the Rhine neighborhood serving breakfast and lunch. Happy Belly’s mission is to take the complication out of eating healthy because you should be happy about what you put in your belly! Natural hand drawn elements are welcoming and organic, while the color palette is inspired by natural foods: orange sweet potatoes and green kale.

Rebrand of Cincinnati Children's Hospital logo and identity. The blue "child" figure provides a focal point that harkens back to the previous logo while interpreting it in a whole new way. The interlocking C's speak to the passion and science behind the operation.

Gallery graphics and branded environments for collection of special exhibitions at the Cincinnati Art Museum: logo design, info graphics, interactive pieces, and wayfinding.

Environmental graphic toolkit for Texas State Aquarium's "Conservation Cove" exhibit celebrating the innate colors, textures and patterning of featured animals.